Land at Mai Khao’s private jet terminal and you notice it immediately: no queues, no crowds – just a quiet glide through private immigration and a waiting SUV. Within minutes, you’re heading north through untouched greenery, arriving at your yacht at Phuket Yacht Haven without ever encountering a tourist zone.

This is the new Phuket, and it doesn’t need to announce itself. This isn’t the island of crowded beach clubs. This is the island of private jets, superyachts, ultra-prime villas and long-stay UHNW families.

Speak to anyone who follows the high-end market, and you’ll hear the same thing: the centre of gravity has moved north. It’s no surprise, then, that the Thailand International Boat Show – A Luxury Lifestyle Event 2026 has chosen Phuket Yacht Haven as its home for the second consecutive year.

The emergence of Phuket’s north as the island’s strategic luxury corridor is defined by three anchors:
Mai Khao’s private jet terminal.
Phuket Yacht Havendeep-water marina.
Layan, Yamu and Pa Klok villa enclaves.

Together, these three points form a lifestyle triangle that explains why the north is attracting a new wave of affluent long-stay residents from Singapore, Hong Kong, Europe and the Middle East.

At Phuket Yacht Haven, exhibitors present in a setting that allows buyers to experience vessels properly – with space, privacy and uninterrupted time onboard. Expect to see long-range motor yachts, performance catamarans, blue-water monohulls and more without the usual congestion.

The show also serves as a natural crossover point between yachting, villa ownership, private aviation and high-end services. At the centre of it all sits the Superyacht Lounge, the show’s social and strategic hub for yacht owners, captains, industry leaders, villa developers and lifestyle brands to connect.

Phuket’s north succeeds because it offers something rare: coherence. You can arrive by private jet, reach your yacht without delay, live in a villa that feels like a private retreat, and integrate into a community that’s international without ever feeling crowded.

This isn’t loud luxury.

It’s the intelligent, refined, quietly confident kind – the kind that endures.