Throughout 2024, Thailand solidified its position as Asia’s premier fashion destination, drawing global attention and a surge of investments into the Kingdom’s burgeoning luxury market.

The year concluded with a monumental debut on December 8: Dior unveiled its second Gold House pop-up concept store in Bangkok’s upscale Ploenchit district. This striking addition cemented the city’s reputation as a must-visit destination for fashion enthusiasts over the next two years.

A Parisian oasis in Bangkok
Nestled across from the glitzy Central Embassy Mall and the Park Hyatt, the Dior Gold House is a visual marvel, seamlessly blending tropical landscaping and serene water gardens with a facade that pays homage to Dior’s Parisian HQ at 30 Avenue Montaigne. The exterior is clad in handmade gold mosaic tiles, emphasizing the brand’s commitment to artisanal craftsmanship over mass production.

Where France meets Thailand
Spanning 2,500 sq. m of lush gardens and 800 sq. m of luxurious interiors, this fashion haven offers exclusive ready-to-wear collections by Maria Grazia Chiuri for women and Kim Jones for men. Alongside these are leather goods, accessories, and home decor items.

A unique highlight of the Gold House is its collaboration with seven Thai artists and artisans who contribute bespoke furniture and decorative elements, transforming the space into an artistic experience rather than a mere shopping venue.

For instance, colored mirror mosaics by Eggarat Wongcharit and low-slung tables by architect Boonserm Premthada sit beautifully alongside Dior’s haute couture, merging Thai heritage with Parisian elegance.

Culinary indulgence at Café Dior
The Gold House also features Café Dior, serving delectable creations from three Michelin-starred chef Mauro Colagreco. Guests can enjoy their meals indoors or in a serene glasshouse setting, though advance reservations are strongly recommended.

The Dior experience redefined
For those seeking the ultimate experience, guided tours are available, led by attentive and knowledgeable staff. These tours offer an immersive journey into Dior’s world, showcasing its craftsmanship and artistic vision.

A new Icon in Bangkok’s luxury landscape
Summing up the Dior Gold House experience is no easy feat. It’s more than a pop-up; it’s a celebration of haute couture, blending global artistry with local heritage. Unique, one-of-a-kind, and undeniably breathtaking – Bangkok’s Dior Gold House is a testament to Thailand’s growing stature in the world of luxury.

For more, please visit Dior.com.